Each year, a study conducted by the J.D. Power marketing firm examines how gratifying a vehicle is to buy and own. This year, the 2015 U.S. Automotive Performance, Execution and Layout (APEAL) Study once again asked owners to evaluate 77 aspects of their automobiles, which combine into an overall APEAL Index score that is measured on a 1,000-point scale. The overall APEAL score has increased by four points year after year to 798 in 2015. This year’s survey of 84,000 people who recently purchased or leased a new vehicle shows that the technologies they love most:
Consumers say they are willing to pay more for such systems.
TIP: Features that were once only available on premium vehicles are currently found on less costly brands and models.
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